Strategy talk: How long should a long-term strategy be?
This question often comes up in my work, too. Business leaders typically associate strategy with looking into the future, and then wonder how far out they should look. They tend to pick a time frame that feels natural — three or five years, or whenever a calendar milestone is just ahead. For example, in the mid-1990s, “Strategy 2000” was a common choice; a few years ago, “2020 Strategy” was a favorite. Or leaders may choose a time frame based on a milestone that’s specific to their company. I know of one 80-year-old company whose board has asked management to develop a 20-year strategy in anticipation of its 100th year of operation.
STRATEGY+BUSINESS
Apple Card could kickstart the move of credit cards onto smartphones
Apple’s new credit card has the potential to disrupt the credit card business in the same way Uber and Lyft disrupted the taxi industry, according to a digital marketing expert.
“It’s amazing and everyone with an Apple iPhone is absolutely going to get it,” says John-Kurt Pliniussen of the Smith School of Business at Queen’s University in Kingston, Ont.
CBC
Global Consumer Insights Survey 2019
PwC’s 10th annual Global Consumer Insights Survey (GCIS) — which gathers the sentiments of more than 21,000 online consumers in 27 territories — shows that in addition to the traditional return on investment (ROI) metrics used to determine a company’s success, we need to introduce another metric, one with a laser focus on customer experience: return on experience. Whether your organisation is in the business of household goods, health services, selling cars or financial services, delivering a superior experience will be what makes you a winner.
PWC
Apple’s subscription news service has several Canadian media partners at launch
Apple Inc. announced a subscription news service Monday that counts the Toronto Star, La Presse, CTV News and Global News among its Canadian content suppliers.
“There are several reasons why we’re doing this,” Bob Hepburn, a spokesman for the Toronto Star, said in a phone interview.
“First of all, we’re going to be paid for the content that appears on Apple News+ unlike (with) the other tech giants that use our content without paying.”
CTV
My parents moved to the U.S. for a better life, but I’m returning to Asia for job opportunities
When Judy Tsuei told her parents she was moving to Taipei, Taiwan, they were puzzled. “They were like, ‘Why? What the hell are you doing?’” she says. Her parents had immigrated to the U.S. from Taiwan decades prior. “Putting myself in their shoes, it must be so weird because they worked so hard to get out of the country to go to America,” she says. “And then I was like, ‘Well, I’m just going to go back to where you left.’”
FAST COMPANY
Killed By Google is a digital graveyard of the company’s dead products
April 2, Google is killing two of its well-known products: it’s failed social network, Google+, and the much-loved email client, Inbox. They join a long list of products that the Mountain View-based tech giant has killed. So, a clever developer just made a “digital graveyard” to list all of the company‘s discontinued products in one place.
TNW
