Meet Your Peers Attending the Canadian Email Summit is a must for anyone serious about email marketing. This event brings together some …
This morning, like many other loyal subscribers, I opened an email from TSN only to learn that my monthly subscription fee will …
The marketing industry stands at a crossroads. Generative AI has arrived with unprecedented power to create, personalize, and persuade at scale. While …
Introverts engage differently—and most marketing funnels don’t reflect that. “May I have your phone number?” “Why? I just need to buy this …
Great marketers know that every consumer touchpoint is too valuable to outsource to chatbots or low-cost overseas call-centres. In a rush for …
Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …
Have you ever tried to cancel a subscription service, or withdraw online consent, only to find yourself in a maze of never-ending …