While Canuck firms might not be getting as much coverage on Techcrunch and other Web 2.0 watchers as silicon valley dotcoms, that …
One Degree
Canadian Web 2.0 company 2ndSite is about to “Murder their brand”. They’ve built a buzz-generating website and left hints around the blogosphere. …
CIRA is producing a five-part live online phone in show starting this week. Find out more…
Kate Trgovac points out that while Amazon pioneered the use of customer feedback and reviews to enhance their website eBags.com takes customer …
- Best PracticesSEOWeb Sites
The Importance of Human Readable URLs
by One Degreeby One Degree 1 minutes readKen Schafer points out that human readable URLs are a best practice that sites need to adopt – and not just to …
Stefan Eyram points us to a humorous parody of those Nigerian scam e-mail in your inbox. But this one is not from …
- E-mail Marketing
Do Overly Specific Subject Lines Impact E-mail Response?
by One Degreeby One Degree 1 minutes readKen Schafer uses the latest Ticketmaster Canada newsletter to deconstruct a common problem with most (all?) e-mail newsletter subject lines. Can we …
- Best PracticesWeb Sites
Building Trust – Explain How You Make Money
by One Degreeby One Degree 1 minutes readKen Schafer identifies a best practice for corporate web sites and Web 2.0 start-ups alike. Read how a lack of transparency into …
Just a quick note to point out that we’ve added a new category for “Best Practices” to capture tips, design patterns, and …
Ken Schafer says that very soon you with HAVE to have a blog if you want your business to be taken seriously. …
- Best PracticesDomains
Some People Think TD.com Is Always Offline
by One Degreeby One Degree 1 minutes readKen Schafer points out that the TD Bank might have a problem on their hands that could be corrected with a few …
Ken Schafer is looking to do a piece for One Degree about how Canadian companies are using instant messaging as a marketing …

