Jon Lax is one of the founders of Toronto-based user experience consultancy Teehan Lax. We recently asked Jon about Web 2.0, 37 …
One Degree
- Peter Mosley
Global Collaboration at Canadian Portal Igloo
by One Degreeby One Degree 0 minutes readCIGI launches portal TheIgloo.org, based in Waterloo, the IGLOO site will be home to a global online research community focused solely on …
- BrandingE-mail Marketing
Learned: The "Get GOT" Gotcha with Campaigner
by One Degreeby One Degree 0 minutes readWhen does ‘branding’ cross the line and become annoying? Last week I set up a new client with a Campaigner email marketing …
Digital vs. Paper: Canadian government’s decision to get out of the printed map business raises old debate of paper vs. electronic formats.
If you haven’t heard about Intel’s newest promotional effort, you’re in for a pre-Halloween treat. The company is following in the footsteps …
Hey, are you going to Interactive To The Max 2.0? One Degree will be there and if you are at all interested …
Rather than a boring old white paper, Wordtracker’s 70-plus page download is worth printing out because it takes a hypothetical business issue …
- E-commerceE-mail MarketingFive QuestionsWeb Sites
5 Questions For Sharon Oatway – President, VereQuest
by One Degreeby One Degree 2 minutes readEver wonder how well your customer service team is doing at replying to customer e-mail? Sharon Oatway can tell you – and …
Mitch Joel of Twist Image took exception to our recent “One Degree Calling” challenge to 10 Canadian digital agencies. So what did …
2005 online holiday sales forecast from eMarketer: predicting the biggest season ever.
Does search engine optimization matter when you are doing a viral marketing or teaser ad campaign? Absolutely! One Degree and the “Uncle …
The introduction of new feed search tools like PubSub and Google Blog Search create a challenge for ad-supported sites that only want …

