Looking for some light reading for the weekend? I suggest you check out CMO Magazine’s E-mail Marketing Special Report…
1 CommentAuthor: One Degree
Over at “ClickZ”:http://www.clickz.com, Pete Blackshaw’s “Protect the Marketing Commons”:http://www.clickz.com/experts/brand/cmo/article.php/3525681 is definitely worth a read.
Why this matters to Internet marketers:
We’ve been writing a lot about how deliverability is become _the big thing_ in e-mail marketing. It is therefore very interesting that “ThinData”:http://www.thindata.com has announced the hiring of a “Director, Delivery and ISP Relations”:
bq.. ThinData, a leader in permission-based email marketing, is pleased to announce the appointment of Stephen Tyers as Director, Delivery and ISP (Internet Service Provider) Relations. Regarded as an email delivery expert, Tyers brings with him over a decade of experience in this industry. Having recently sold Tyenet Technologies Ltd., his successful nine-year ISP business headquartered in Sudbury, Ontario, Tyers’ unique understanding of the ISP business and email delivery will bring instant value to ThinData’s clients.