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Category: Affiliate Programs

Courts Convicting Spammers and Accomplices

Yesterday, Jason Smathers, the 25-year old former AOL employee who admitted to selling 92 million AOL screen names and email addresses, was sentenced to 15 months in prison. In addition to the jail term the judge also sentenced him to pay restitution of three times the USD $28,000 he sold this data for.
Reports indicate that as many as 7 billion (billion with a “B”) spam emails were sent to this list. AOL says their direct costs may have been $300,000 or more and may be asking for increased damages.
Read the article on Yahoo News.
I was surprised at the jail term since the judge originally stated he thought no crime was committed based on the laws in place at the time of the incident.
Does this scenario really send a message that will deter others from doing this in the future?

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Five Questions For Derek Szeto – Founder, RedFlagDeals

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_Launched in 2000, “RedFlagDeals.com”:http://www.redflagdeals.com uses the power of community to alert bargain-hunting consumers to Canadian retailing deals. Headed up by Derek Szeto, a recent university graduate, the site currently boasts over 800,000 unique visitors and over 12 million page views every month._
*One Degree: How does RedFlagDeals make money?*
RedFlagDeals’ (RFD) has two primary sources of revenue: traditional graphical/text advertising and commission sales. The key in terms of generating revenue is really volume. Now that we’ve proven our ability to drive traffic and conversions a lot of retailers are approaching us and we can put together some RFD exclusive packages that gives back to the community, drives sales for the retailers, and allows us to generate a bit more revenue.
*One Degree: How much of your revenue comes from affiliate programs over more traditional display ads?*

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