I’ve got a bit of a fondness of the custom “we’ll be right back” messages some sites post when they are temporarily down for maintenance.
Last year I pointed out “Bloglines’ Plumber”:http://www.onedegree.ca/2005/06/26/i-love-the-bloglines-plumber and this spring I pointed out super-apologetic “Backpack Error Messages”:http://www.onedegree.ca/2006/05/18/helpful-error-pages. Flickr’s downtime message is so popular it’s become a “meme”:http://www.onedegree.ca/2006/07/31/the-meme-epidemic-a-case-study onto itself (do a Google search on “is having a massage”:http://www.google.com/search?q=+%22is+having+a+massage%22 if you’re not hip to the jive).
Category: Best Practices
Last week I presented at “Visa’s Big Thinking Conference”:http://www.visa.ca/bigthinking/ (Thanks to “Rick Spence”:http://canentrepreneur.blogspot.com/ for the opportunity). My presentation was called “30 Quick Wins for Any Site That Sells”.
One of my basic premises is that most every site should “sell” – in the sense that it should be built to help people take an action – and because of that the presentation is fairly different from the typical “a bunch of stuff to think about for your e-commerce site”.
In the spirit of sharing I’ve decided to post all 100 slides along with my speaker’s notes here at One Degree for the benefit of those who were unable to attend.
You can download 30 Quick Wins For Any Site That Sells as a 100 page, 7MB PDF file here.
So you’ve finally come up with a killer domain name for your new Web 2.0 venture. You’ve registered walrussite.ca for a year and now it’s time to book the caterers for the launch party.
Hang on a minute – you’re not quite done yet! In fact, you should seriously consider registering 10-20 additional domain names right now. That’s because you need to protect yourself from The Seven Deadly Domain Name Variations: