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Category: Bill Sweetman

Could a Monkey Sell Search Engine Advertising?

As a tactic, search engine advertising practically sells itself. Here’s just one example:

I was recently asked by a somewhat price-sensitive client which tactic I would recommend they should do first: perform search engine optimization (SEO) on their Website or run a search engine advertising campaign for a few months.

I said go with the search engine advertising campaign, and here’s why:

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The Seven Deadly Domain Name Variations

So you’ve finally come up with a killer domain name for your new Web 2.0 venture. You’ve registered walrussite.ca for a year and now it’s time to book the caterers for the launch party.
Hang on a minute – you’re not quite done yet! In fact, you should seriously consider registering 10-20 additional domain names right now. That’s because you need to protect yourself from The Seven Deadly Domain Name Variations:

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