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When I find myself discussing the merits of companies having their own blog as a companion to their corporate Website, I am often asked for examples of "real" companies doing so. (Most of the corporate blog examples I am aware of tend to be from Internet or technology related companies, which are sometimes not considered "real" enough companies by the folks I am speaking to. But that’s a topic for another blog posting.)
I was on holiday in New Brunswick last week and stumbled across a seemingly unlikely but unquestionably "real" company that has its own corporate blog. There are at least a half-dozen small companies in the Bay of Fundy area that offer whale watching tours. Based on the limited information I had gathered from various regional tourism brochures, the whale tour companies all seemed to offer pretty much the same service for a similar price. So, like many other people would do in my situation, I turned to the Internet and explored the various companies’ Websites.
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