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Category: Blogs

Understanding Social Media's ROI

_This article is by Guest Contributor Kate Trgovac who reports on the recent “BlogOn”:http://www.blogonevent.com/blogon2005 conference in New York City. This is the final article in the series._
“Dave Hornik”:http://www.ventureblog.com/, General Partner at August Capital, moderated “Understanding Social Media’s ROI”, the closing panel that centered on the costs, measurable benefits and strategic selling of social media into your organization. Panel members included: Laurie Mayers, Deputy Managing Director, Hass MS&L BlogWorks (the PR firm that manages “GM’s FastLane Blog”:http://fastlane.gmblogs.com/); Craig Engler, General Manager, “SciFi.com”:http://www.scifi.com; and Andy Sernovitz, CEO, “Word of Mouth Marketing Association”:http://www.womma.org/”.
This was an exceptional panel, full of lively dialogue and great, actionable information.
Hornik’s first question: “Where has social media been put to good use?”

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