Papers whether scientific or social are given by teachers, whose prerogative determines what you write. They determine the font sizes, formats, procedures …
Copywriting
Penguins and pandas, oh my! There’s no way around the fact that the Google Panda and Penguin updates were a big blow …
By Peter Mosley Effective communications. I love it. For years I have made a living at it, teach it at Universities and …
- Best PracticesCopywriting
Cut the Blah Blah Blah – When Less is the New More
by One Degreeby One Degree 2 minutes readby Lynda Partner One of my biggest pet peeves is what I call “blah blah blah" marketing copy. Here’s an example: “XYZ …
- CopywritingE-mail Marketing
Torpedoes, Carrots, and Pythons: My Favourite Spam Subject Lines
by One Degreeby One Degree 2 minutes readby Bill Sweetman While I despise spam email, I must confess that I get a certain guilty pleasure from the copywriting 'skills' …
- AdvertisingBright IdeasCopywritingE-commerceE-mail MarketingViral Marketing
The Serious Business of Funny Email
by One Degreeby One Degree 3 minutes readBy Bill Sweetman It’s no secret that using humour is a powerful marketing strategy that marketers can use to attract and acquire …
Are you still clicking through to read articles that don’t feature applicable solutions to improve your copywriting? Simon Smith’s post on reprogramming …

