I subscribe to a great e-newsletter a friend of mine produces. The other day it landed in my “gmail”:http://www.gmail.com inbox but appeared totally out of whack. Trying to decipher it was like a scene out of the “DeVinci Code”:http://www.sonypictures.com/movies/thedavincicode/.
So I told my friend and he forwarded my email to his agency and asked if they tested email formatting in Gmail. The response was “Gmail accounts are not generally included in the scope of our projects.” Excuse me?
That’s pretty shortsighted in my view. If there are already thousands of Gmail users in only a couple of years, what happens when more email users shift to Gmail over time? What if Google moves from Beta, eliminates the invite-only option and makes Gmail public? The floodgates could easily burst open. Cracks are already appearing…
I contacted my amigos at Google for a ballpark figure for total Gmail subscribers but was very politely told to go fish. They are not at liberty to disclose even directional information (which I respect) however one can conservatively estimate Gmail adoption is rising. How many people do you know with Gmail accounts?
Category: E-mail Marketing
This, the first post in a planned series by new Contributor Chris Bryce called Analytics for Marketers gets you up to speed on using link parameters to track and measure results in any kind of online campaign that includes a link…
1 CommentAs Internet marketers we live either in the now or slightly in the future (ever ask your neighbour about feeds, podcasts or YouTube?). With that in mind I thought it might be nice to look at the progress on online retailer – “Harry Rosen”:http://www.harryrosen.com/ has made in e-mailing their customer list.
Here we see an e-mail sent from my wonderfully named salesperson Barby Ginsberg back in September 2002:
_(click the image to see a larger version)_
Besides being text only and using non-trackable links, the message has a lot of quirks that caused me to use it as an example of _what not to do_ when teaching e-marketing courses.