Remember those “old Doublemint commercials”:http://www.tvacres.com/admascots_doublemint.htm where cute twins parade about hawking chewing-gum and talking about ‘doubling your pleasure’? These days this could apply to email opt-in choices.
There are two ways to get a person to subscribe to your email list. (Negative opt-in does not count as it’s not ethical):
# Single opt-in – A customer subscribes to your list by entering their e-mail address and/or ticking a box.
# Double opt-in – A customer subscribes to your list by ticking a sign-up box, is sent a confirmation email and they have to confirm they want to receive messages from you.
One pro of double opt-in is it prevents email addresses from being mistakenly placed on a list. It also ensures your list has more integrity. Subscribers really want to hear from you and metrics such as open-rates, click-through rates and sales are higher.
Category: E-mail Marketing
Lately I have signed up for a few new email lists and even made some online purchases from companies I have not dealt with before. What never ceases to amaze me is how many of these companies (almost all in this case) drop the ball when it comes to their confirmation email.
I am surprised at how many of these confirmation messages arrive in my inbox – some right away (great) and some many hours, or days, later (bad) – and are just form text messages that everyone else gets.
*Wake up marketers, you are missing the boat!* There’s a potential gold mine waiting to be uncovered here.
When you have captured someone’s interest enough that they have taken the time to sign up for your communications or, better still, bought from you, reward them. Delight them. Exceed their expectations.
How?
Think you’ve got a great sig file? Want to share it with the world (or at least the gentle readers of One Degree)? Read on…
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