E-mail Marketing

What happens when you send over 50,000 people the same St Patrick’s Day promotion EIGHT TIMES? While it might not be pretty, …

As marketers are held more accountable for their budgets there is a greater need to provide CFOs with return on investment from …

One of the most common questions I get asked about email marketing is “What are the industry average open and click-through rates?” …

Remember those old Doublemint commercials where cute twins parade about hawking chewing-gum and talking about ‘doubling your pleasure’? These days this could …

When you have captured someone’s interest enough that they have taken the time to give you their e-mail address or, better still, …

E-mail signature files have come a long way since the early days. Take a look at what some marketers are doing with …

Jennifer Evans points out that, despite what the Buggles sang, video never did kill the radio star. And so to, RSS will …

Here’s a bright idea – take a look at how Apple’s iTunes uses e-mail receipts to increases purchases AND encourage consumer generated …

Stefan Eyram gives us an overview of new research based on almost a quarter million e-mail campaigns made up of 2.7 Billion …

Montreal-based Internet entrepreneur Francois Lane recently launched NewsletterArchive.org – a new venture hoping to archive e-mail newsletters much as archive.org preserves web …

Low-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t …

DoubleClick has sold their e-mail solution to Epsilon Interactive. What does this mean for Canadian marketers and can we expect more industry …