by David Godot Email marketing is a great way to build relationships with your client base. It is also a great way to build up action momentum. Each small action that your clients take with you makes it easier for them to take larger actions.…
Category: E-mail Marketing
The blog post below was originally written about a year ago but never published. Why publish it now you ask? This week I got more spam from this same company. It made me so angry that I dug up this post and I hope it gets wide distribution. Here's why.
From 2008 sometime…The other day I got an email in my inbox. It said in part….
Dear Lynda Partner,
Hi, this is Nick Longo the CEO of CoffeeCup Software, you have been selected
as one of the few that I would like to personally invite to become a CoffeeCup Ambassador. This is an exclusive club of our biggest fans, best users, and closest friends.
If you would like to become an Ambassador please Click Here:
Please join us today. We need you as a Fan and Evangelist to spread the word
about CoffeeCup Software.Thank you so much for participating. I am honored to invite you.
My first thought was “I don’t know any Nick Longo”. My second thought was “How did this person get my email address?”
It took me awhile but it turns out that when I opened a web hosting account recently, the hosting provider offered a free download of Nick’s software. I did not download it.
So how did they get my email address and why were they sending me emails I didn’t want that did not even have an opt-out link?
by Matthew Vernhout Marketers are facing increasing sophistication when it comes to ensuring the success of their email marketing campaigns. While there are several reasons why email is becoming more sophisticated, the reason that is often neglected is the evolution of email-related legislation. These rules…