At the recent CMA From Mass to Grass conference, Tricia Mumby from Mabel’s Labels gave a great case study on the power of "Word of Mom" marketing. Here, she spends…
1 CommentCategory: Event Notes
Douglas Rushkoff spoke as the closing keynote for the CMA’s Word of Mouth Conference. His message: brand mythologies are an artifact from the era of broadcast media. Time to move…
2 CommentsA couple of us attended the CMA’s Word of Mouth Conference, From Mass to Grass, last week. We’ll be posting a few video interviews (caught by Alexa Clark) and event…
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