Steve Levy, President of Market Research in Eastern Canada for IPSOS Reid, declared at this week’s CMA digital marketing conference that there is no mobile marketing in Canada. According to their research, 27% of Canadian marketers agree that mobile marketing will be very important in the future with 9% indicating they are practicing it now. Steve indicated he didn’t know how anybody could actually be doing mobile marketing now as Canadian carriers don’t yet support it.
I had an opportunity to speak with Steve after his presentation and suggested that his definition of Mobile Marketing was likely different from the 9% practicing it in Canada today.
Category: Event Notes
One Degree (in the form of myself and Alexa Clark) attended the CMA’s Digital Marketing Conference last week. We had the opportunity to sit down with a number of the speakers and get their “What is the One Thing You Want People to Take Away from Your Presentation?” We also spoke with some of the participants and got their perspective on “What is the One Thing You Learned at the DMC this Year?” We’ll be posting these videos over the next week or so.
Alexa shot and edited all videos as well as a number of photos. They have been posted to the CMA’s Digital Marketing Conference event page on Facebook.
We also saw a number of our contributors at the DMC and the keynotes there inspired some folks, so we should see some additional commentary from One Degree members.
If we didn’t get to see you at the DMC, but you’d like to share the “One Thing You Learned”, send it in. I’ll be doing a compilation post.
In any case, it was great to see so many One Degree readers and contributors there!
Alexa Clark recently attended the SOHO/SME Conference in Toronto. She recaps the highlights from speakers such as Yahoo!’s Maor Daniel (presentation slides included) and Flirty Girl Fitness’s Kerri Knee as well as the latest in gadgets from Mike Agerbo of GetConnected TV.
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