What an amazing year it’s been. For me, 2005 will be remembered as the year I…
Comments closedCategory: Internet Marketing
Are you starting to get holiday eCards from all your webified clients, customers and buddies?
Every year web agencies go out of their way to send clever ecards and do fancy flash animations to highlight their skills. I expect this year to be the same.
An early entrant on my list of best holiday promos has to be “istudio”:http://www.istudio.ca, based in Ottawa and Toronto.
Earlier this week iStudio sent out there holiday greeting, and “they blogged about how this year the task was a different experience for them”:http://www.istudio.ca/blogs/archive/2005/12/08/72.aspx.
While the conference was a couple weeks ago, the information is still very fresh and (slowly) making its way from my notebook to your screen. The presentation by Bryan Eisenberg of FutureNow (also a ClickZ columnist) focused on site conversion and how we need to look at the whole encounter a visitor has with our website, as each click they make is a micro-conversion to the final action we wish them to take, be it to purchase, subscribe, download, request sales follow-up, etc. The way to make it happen is with Personas.
Comments closed