I don’t really consider myself an email expert. However, I have been asked email-related questions by clients who are using it as part of an integrated strategy. My biggest concern is generally whether or not a legitimate email make it into the customer’s inbox and not the dreaded spam folder. And with email, sometimes the issue is marketing-related (like not using "FREE FREE FREE!!!!" as the subject line) and some are technical (like authenticating your domain with domain keys).
4 CommentsCategory: Kate Trgovac
OK, I’m not sure if this is an "old school" vs "new school" thing. But two things jumped out at me from today’s "Media in Canada" newsletter (a newsletter I both enjoy and am frustrated by on a regular basis).
First, Mike Welling, President of doug agency, wrote a letter to the editor of MiC, praising the Grand Prix win of "Evolution" from Dove. The campaign was certainly amazing, and Welling credits forward thinking leadership inside Unilever for getting that great creative launched. Now, I agree, the creative behind "Evolution" is wonderful, but there is no mention of the vital, essential role that social media played in it. If YouTube weren’t around; if fans weren’t able to blog it, would "Evolution" have been so successful?
This year, I was pleased to attend Mesh – both as a speaker as well as an enthusiastic participant and note-scribbler. Now, I learned a long time ago that detailed live-blogging isn’t my thing; I’m more of a "spark" kind of gal. So here are "Kate’s Eight Great Take-aways from Mesh 2007".
Comments closed