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Category: Ken Schafer

Five Questions For Justin Creally, High Road

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Justin Creally is a partner at “High Road Communications”:http://www.highroad.com/, Canada’s largest PR agency serving technology and digital lifestyle companies. Justin works with clients such as Microsoft, Buena Vista Games and ATI Technologies to help guide their online communications strategies.
*One Degree: What’s Vox?*
As a PR agency, clients turn to us because they want strong communications programs. Our social media and digital marketing services enable our clients to reach customers and other key stakeholders by using next-generation PR. Obviously, traditional media relations continues to be a core component of what we do. But for several clients, especially those reaching out to college-aged consumers or other niche markets, traditional mainstream media is limited in its effectiveness. We’ve turned up the volume on our social media and digital marketing services in the past year, as more clients turn to us for help in reaching audiences online.
*One Degree: Does this mark a new approach to interactive for the agency?*

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