_(tip o’ the hat to “shipbrook”:http://www.shipbrook.com/ for the “On Notice Generator”:http://www.shipbrook.com/onnotice/)_
One of the biggest no-nos of corporate blogging is creating a “fake blog”:http://loosewire.typepad.com/blog/2004/10/faux_blogs_and_.html, or “faux blog”:http://www.businessblogconsulting.com/category/faux_blogs/ or “character blog”:http://www.micropersuasion.com/2005/04/character_blogs.html (all the same thing really).
Blogs are supposed to present the authentic voices of _real_ people. And since made up characters or “amalgams” can’t, by definition be “real”, they are generally (and justly) considered the ultimate sign that “you just don’t get it” when it comes to the blogosphere.
So what happens when _someone else_ creates a character blog that people might think is _your_ doing?
This is not a theoretical question as we’re dealing with this right now at “Tucows”:http://www.tucows.com/.
Category: Ken Schafer
How would you build a “New Marketing” dream team for modern Internet marketing? That’s the topic we’ll be exploring next week at One Degree…
Comments closedI’ve got a bit of a fondness of the custom “we’ll be right back” messages some sites post when they are temporarily down for maintenance.
Last year I pointed out “Bloglines’ Plumber”:http://www.onedegree.ca/2005/06/26/i-love-the-bloglines-plumber and this spring I pointed out super-apologetic “Backpack Error Messages”:http://www.onedegree.ca/2006/05/18/helpful-error-pages. Flickr’s downtime message is so popular it’s become a “meme”:http://www.onedegree.ca/2006/07/31/the-meme-epidemic-a-case-study onto itself (do a Google search on “is having a massage”:http://www.google.com/search?q=+%22is+having+a+massage%22 if you’re not hip to the jive).