Ever send something out to your customer list that you immediately knew was wrong?
Well don’t feel too bad – it even happens to folks like Amazon.com. File this example away somewhere for the next time you have to explain your “oops” to your boss!
Category: Ken Schafer
BarCamp’s disruptive “unconference” approach continues to take the tech world by storm. This weekend it blows into Ottawa. Here are the details…
As part of the enhancements we’ve been doing to One Degree to celebrate our first anniversary we’ve moved to a new outbound e-mail system. Our intention from Day One was to provide _daily_ e-mail alerts but we never had a nicely automated (and cost effective) way to do this.
We added “Feedblitz”:http://www.feedblitz.com to the site a few weeks ago and the uptake and feedback from new subscribers has been great.
But we still have a load of subscribers from the past year who came to expect a _weekly_ e-mail digest rather than an overnight push of links to all posts from the previous day.
What to do, what to do.
Well,
* We could just move people over to daily, but that didn’t seem right.
* We could tell them to sign-up for the new list and kill the old one (not good from a retention and customer service standpoint), or,
* We could let them know about the change and give them a chance to get out before we made the switch.