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Category: Ken Schafer

5 Questions For Adam Froman, Founder CNMAs

Adam Froman
Adam Froman founded “Delvinia Interactive”:http://www.delvinia.com/ in 1998 and has led its growth to become one of the leading digital agencies in Canada.
He has received several awards, including CANARIE’s prestigious “Application of Technology” I-Way Award for pioneering innovative uses of technology related to the development of Canada’s information highway.
Adam is the Founder and Executive Producer of the “Canadian New Media Awards”:http://www.cnma.ca/, and is a member of the CMA and the Market Research Industry Association (MRIA), formerly the PMRS.

*One Degree: You are (obviously) a strong believer in the relevance of the CNMAs to the Canadian industry. Can you flesh out what you feel the CNMA adds to our industry?*
The intent of the awards is to recognize the work of the industry and the people within it at a national level. My vision has been to create an environment where the leaders of the industry (the approximately 50 finalists) from across the country can come together, share experiences, build relationships and celebrate our Canadian talent. We create a memorable experience for the finalists and eventual winners both leading up to the event, during the event and after the event. It has always been my desire to create an environment where we as Canadians working in new media can celebrate our capabilities together.
I am not aware of any other awards event in the Canadian new media industry that has the longevity nor the continued focus to achieve this vision as we have with the CNMA. According to a survey we just launched regarding the CNMA, over 70% of industry respondents felt that the CNMA is important to the industry.
*One Degree: The CNMA is sponsored by many levels of government. Do you feel that, in general, our leaders are more aware of the importance of the Internet and supporting a vibrant industry?*

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1.5 Questions For Mitch Joel

_Mitch Joel is a passionate entrepreneur and speaker who connects with people worldwide by sharing his communications insights, marketing strategies and commitment to building a better community. As well as being co-owner of “Twist Image – Multimarketing Studio”:http://www.twistimage.com, he is an interactive expert, educator, community leader, freelance journalist, blogger and believer in doing the impossible._
*One Degree:* “Mitch, If you could recommend one book to people interested in how marketing is changing, which one would it be and why?”
*Mitch Joel:* So essentially, you’re asking me to choose between my four children. Do I choose “Re-Imagine”:http://www.amazon.ca/exec/obidos/ASIN/078949647X/imho0b-20 by “Tom Peters”:http://www.tompeters.com/, “Purple Cow”:http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 by “Seth Godin”:http://sethgodin.typepad.com/, “The Cluetrain Manifesto”:http://www.amazon.ca/exec/obidos/ASIN/0738204315/imho0b-20 by Rick Levine, Christopher Locke, “Doc Searls”:http://doc.weblogs.com/ and “David Weinberger”:http://www.hyperorg.com/blogger/ or “Life After The 30-Second Spot”:http://www.amazon.ca/exec/obidos/ASIN/0471718378/imho0b-20 by “Joseph Jaffe”:http://www.jaffejuice.com/ ?

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Big Problem With Google Pages – EDITED

Edits to this article appear at the end (Nov. 4, 2007)
googlepagecreatorlogo.gif
Well, this will stir things up a bit.
A few hours ago Google launched “Google Pages”:http://pages.google.com/. If you have a “Gmail”:http://mail.google.com/ account you can create your own web site on Google using a very nifty AJAX interface.
The application itself is great, although the standard templates leave something to be desired.
Some of the nicest features:
* An “undo” button
* Ability to add images, links and pages easily
* Testing links while in edit mode
* 100MB of storage
* Simple, memorable URL
You should really try it out. But you might want to *think twice before you hit “publish”.*
See that last feature (simple memorable URLS) is also the greatest weakness of Google Pages and I think it is going to cause a *huge* headache for Gmail users. And *a potential PR nightmare for Google.*
Why?

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