By Matthew Vernhout Because marketers from across industries are planning for an uncertain economy, they are working extra hard to ensure that every marketing initiative is going to yield the…
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By Matthew Vernhout The Opportunity Marketers have long recognized that the best results come with the ability to deliver targeted communications to prospects and customers. However, according to a 2008…
Comments closedBy Matthew Vernhout Is your company optimizing the potential of permission marketing? The introduction of the Do Not Call List (DNCL) regulation will certainly compel senior marketers like you to…
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