There was not enough love for the latest CMA(Canadian Marketing Association) National Convention and Trade Show which took place last week in Montreal on One Degree. In the interest of full disclosure, I sat on the organizing committee for this amazing three-day event, and here’s my (somewhat biased) perspective:
The theme of this year’s CMA Conference was “Next:” – with the core message being, “what do marketers need to be on the look-out for.” I was very fortunate to also win a coveted speaking slot, where I let loose on the digital marketing space and all of the opportunities marketers seem to not be paying enough attention to. My presentation was called _The Brand is Flat: How Brand Democratization is Going to Change Your Business…For The Better,_ and it was followed by One Degree contributor, “Bill Sweetman”:http://www.onedegree.ca/category/bill-sweetman, who presented a stellar perspective with: _Impatience Is A Virtue: The Rise of the On Demand Consumer._
Category: Mitch Joel
This is a big week for Internet marketing in Canada, what with the sold out Mesh Conference in Toronto and the CMA’s “Next” Convention in Montreal…
Comments closedWhen “Ken”:http://www.onedegree.ca/category/ken-schafer sent a “request for Mother’s Day postings to One Degree”:http://www.onedegree.ca/2006/05/08/its-mom-week-at-one-degree, it made me scratch my head. I wondered what relevance my Mother had in terms of online marketing? And then it struck me: everything.
I have three brothers (I know, poor Mrs. Joel). We grew up in a middle-class family, which meant that we had everything we wanted but we shared a lot. Instead of individual gifts, my mother would always pool the resources together and get us something we could use together. Stuff like “Pong”:http://www.pong-story.com/, “Atari 2600”:http://en.wikipedia.org/wiki/Atari_2600, “Atari 800”:http://oldcomputers.net/atari800.html, “Intellivision”:http://en.wikipedia.org/wiki/Intellivision and one of the first PCs.
From a technology standpoint, we were always ahead of the curve. I remember typing book reports on my Atari 800 and printing them up on a “dot matrix printer”:http://en.wikipedia.org/wiki/Dot-matrix_printer while the other kids were still grappling in handwritten assignments.
I also remember the tag-team effort my brothers and I would put into programming a game with the code we got from “Compute Magazine”:http://www.atarimagazines.com/compute/.
I also remember how my Mother never balked when it was time to upgrade from an 800 to a “1200 baud modem”:http://www.cyberroach.com/analog/an19/hayes_1200.htm, or when I wanted Internet service, but the only ISP was out of the province, so I had to pay long distance fees on top of my Internet service. I had a four-digit ICQ number.
And that’s the point, isn’t it?