By Mario Parisé
For all the opportunities the Web has created for businesses to go global, often unappreciated opportunities lie at the local level.
In this article, we'll take a look at three practical opportunities that you can leverage right now. No fluff. No false promises. Just three actionable items you can use to grow your business at a local level. Some of it may be obvious, but judging by how underutilized they are, I think it's time we get a refresher.
1. Advertising Networks
According to Alexa.org, Canada's top two sites are Google and Facebook.
The opportunity: Both sites offer geographical targeting capabilities.
With Google, you can create text ads using their AdWords program to target not only specific keywords, but also specific cities. So if your business operates in Sudbury, Ontario (for example), you can choose to advertise only to people in that city. This gives you the opportunity to get in front of anyone in your city searching for the products and services you sell.
