On the theme of major corporations missing the boat we’ve been covering here at One Degree, I received an email promotion for …
Paula Skaper
- E-mail MarketingPaula SkaperResearch
Canada Ripe For Online Picking
by One Degreeby One Degree 1 minutes readMarketing Sherpa published a report today about online marketing in Canada (with loads of quotes and comments from One Degree contributors and …
BC’s Direct Marketing Day was at once both heartening and disappointing as more traditional marketers acknowledged the role of Internet in their …
When you break it down by the numbers, it’s impossible to ignore the awesome potential of the multicultural markets sitting, literally, in …
A recent lawsuit in the US means that if you’re blogging for business, it might be time to re-evaluate your strategy for …
- Offline To OnlinePaula Skaper
The End of Lazy Days Of Summer?
by One Degreeby One Degree 0 minutes readIf recent summer trends continue, 2006 may not see a summer lull at all – at least not for the marketing department!
A racy viral marketing effort dupes your friends into revealing their sexual secrets to you. Is it a privacy violation?

