Paula Skaper

On the theme of major corporations missing the boat we’ve been covering here at One Degree, I received an email promotion for …

Marketing Sherpa published a report today about online marketing in Canada (with loads of quotes and comments from One Degree contributors and …

BC’s Direct Marketing Day was at once both heartening and disappointing as more traditional marketers acknowledged the role of Internet in their …

When you break it down by the numbers, it’s impossible to ignore the awesome potential of the multicultural markets sitting, literally, in …

A recent lawsuit in the US means that if you’re blogging for business, it might be time to re-evaluate your strategy for …

If recent summer trends continue, 2006 may not see a summer lull at all – at least not for the marketing department!

A racy viral marketing effort dupes your friends into revealing their sexual secrets to you. Is it a privacy violation?