Category: Podcasting

_Tim Shore is the publisher of “blogTO”:http://www.blogto.com, a city blog focused on Toronto culture, recently named by Forbes Magazine as “Best of the Web”:http://www.forbes.com/bow/b2c/category.jhtml?id=323. In his day job, he works for the interactive arm of a Toronto-based ad agency. (Tim is front right along with blogTO Managing Editor Tanja-Tiziana Burdi (left) and contributors Christine Miguel and Paul Fler. Photo by Sabrina Cariati.)_
*One Degree: What inspired you to start blogTO.com?*
I think there was both an opportunity and a need. The opportunity was that there was this great new low-cost publishing platform called a blog (not to mention a great way to experience the Internet). On the need side, there was a lack of good web sites which focused on Toronto culture. There seemed to be general consensus that “toronto.com”:http://www.toronto.com was garbage and that the rest of the media players were treating online as an afterthought.
That combined with my passion for the city and the fact that readership and ad dollars continue to migrate online, it was a no brainer.
*One Degree: Just like One Degree, BlogTO depends on a broad spectrum of contributors. I’m curious about your opinions on whether group blogs should emphasize the individual or the group. How do you balance the personality and talents of the various contributors with the need to present a somewhat consistent and/or authoritative voice to readers – or do you?*