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Category: Research

"Research proves, research works!"

Published March 9, 2012

By Peter Mosley

Many years ago, a partner and I owned a magazine publishing company. It was the typical David and Goliath Canadian business story. We where David, taking on a conglomerate, Maclean Hunter, at that time, a big Goliath. We lost.

Question-mark

 MH is now part of Rogers which is where this story is leading.

Luckily for us, we had a decent side business doing contract publishing. We did, amongst others most notably, The Entertainer for Granada here in Canada, and "Food from Britain" for the British Government. Both were successful and had their run. At that time, there was an upstart company called Cantel and some of the Granada folks moved over there. We were called in to see if we could "Do that voodoo, that you do, so well!" for them. Vis a vis produce The Entertainer for this cell phone start-up-thing Cantel was running.

As we all know, Cantel is now Rogers.

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The “Will it Scan?” Game:

Published December 9, 2011

The “Will it Scan?” Game:
Canadian Loyalty & Reward Programs on Your Mobile Phone

By Joy Boyson

CodeCome play with me!  It’s been a while since we’ve played a game together.  Last time, it was spot-the-logos.  This time, it’s interactive, and inspired by the “Will It Blend?” guy.

I recently spoke with Chris Fagan, CEO of Mobestream Media (makers of the very popular Key Ring Mobile Loyalty app).  Freely available for iOS, Android and Blackberry, they’ve already had well over 3 million installs and are quickly approaching 5 million. Within the app, there are more than 1,000 loyalty and reward programs for you to choose from and if your favourite isn’t already in there, they’d be happy to have you add it. 

I’m using it now and I’m on a mission to test every major loyalty program within the Canadian marketplace.  First up, Shoppers Drug Mart’s Optimum.

Shoppers already created an iOS app for Optimum members to use, although it appears to lack some core features of Key Ring.  Key Ring offers you one app that will store ALL your membership bar codes.  And if you’re an Android user like I am, you can use it too. 

How It Works 
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