Research

A colleague of mine (and OneDegree reader!) just emailed me asking about some good social media case studies, preferably Canadian.  I realised …

by Alexa Clark I had the opportunity to sit down with the smart and savvy 'net prognosticator, Don Tapscott, to discuss some …

Seems that social media surveys are all the rage these days. Two Canadian organizations have tried recently to find the current pulse …

by Kate Trgovac We all like a few stats to toss into presentations.  Even better if there are charts.  Now I don't …

By Sonia Carreno This week at Third Tuesday, Niall Cook, Worldwide Director of Marketing Technology at Hill & Knowlton Inc. and author …

By Leona Hobbs If you’re going to participate in the social media space, monitoring for online mentions is the essential first step. …

Sean Moffitt alerts us to the 2008 Word of Mouth Marketing Survey … We (Agent Wildfire) are polling over 300 marketers, media, …

At least for Canadians aged 14 to 34. According to Youthography‘s most recent (June 2008) issue of "Forward" (their teaser for their …

You do know it’s Mother’s Day on Sunday, right?  I was feeling a little smug because I ordered flowers last week.  But …

Just got the latest Forward update from Youthography (Toronto-based young consumer market research firm).  Interesting bit about Canadian youth and how important …

By Matthew Vernhout Earlier this week, I was re-visiting some recent industry reports on different aspects of email marketing: Marketing Sherpa’s Email …

By Dave Fleet This week I was lucky enough to attend the Canadian launch of Edelman’s Trust Barometer 2008 – Edelman’s ninth …