I had the privilege of attending, and speaking at, the 2007 Canadian Marketing Association Annual Convention in Ottawa earlier this month. Here are a few fascinating tidbits I gleaned from the many excellent talks and presentations I attended:
Comments closedCategory: Search Marketing
Owen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.
Owen presented some interesting statistics during his presentation, like the following:
- Advertisements with audio and video have a 10% higher click-through than ads without.
- The three top search categories are: Travel, Research, and Finance.
- Canadians are the highest to adopt new technology.
- Nearly 50% of complex queries go unanswered.
Click the video for a quick tutorial on Microsoft’s AdCenter.
(If you are reading the feed version of this you’ll need to click through to see the video.)
2 CommentsAt the Emetrics Summit today in San Francisco, Brett Crosby of Google Analytics announced the launch of a new version of Google Analytics.
Click to read more…
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