I was recently asked what I feel is the most important element of a search engine optimization campaign. Without hesitation, I said “keyword strategy”. Link building may be regarded as the “holy grail of SEO”, but what do you think fills the cup? Keywords are the fuel for all search engine optimization campaigns.
Far too often, companies choose to target the wrong keywords and end up losing a lot of traffic and money because of it. Many clients want to focus their efforts on achieving top rankings for only a few very generic terms. In doing this, they typically end up spending a lot of time and money to rank well for terms that do not generate qualified traffic and end up having a very low conversion rate.
Category: Search Marketing
Exclusive: Wendy Muller, Head of Canadian Advertising Sales and Operations at Google is leaving the company for unspecified reasons. Here’s what we know…
Comments closedSince we are just about to go on hiatus, I thought I’d make a quick post to give a very big thank-you to Don Lange at Cornerstone for being One Degree’s first official sponsor this month.
1 Comment