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Category: Social Media

5 Tips for Improving Social Media Engagements with Your Customers

Published July 22, 2012

Any good business owner knows that customers are reached through various marketing efforts, not just one. However, across the board, businesses are utilizing social media to not only establish connections with their new customers, but also to engage in conversations with their current customers. Since so many people use social media today, this is an amazing, productive way to reach a large number of your clients. The most important aspect of using social media to market is to stay on top of the ever-changing trends. Fotolia_37877338_Subscription_XXL

Technology has greatly changed the way that businesses can interact with consumers. This doesn't just open the door for dialogue, but can also improve your conversion rate. By contacting consumers online, you can really increase the amount of business you're doing. Aside from just making a mark and educating more people on your company, you’ll also see a rise in sales. 25% of the world’s population is currently online and that number is quickly growing.

It's easy to engage in conversation with the people you're connected with on social media sites who are responding to you. When a customer or potential customer is commenting on posts that you put up on Facebook, for example, it's a no-brainer to respond to these people and start a conversation. The tricky part is engaging customers who are not as forthcoming. A majority of the people you’re connected to are either not seeing your posts or not responding to them. Here are 5 tips to help you change that and increase engagement with your online customers.

1. The key to getting the interested of these more quiet consumers is to tap into their personal interests. You may have to invest some time to browse their profiles and find out what they like to do, but the results will be worth it. Then you can gear your posts, pictures and overall approach to things that will target those specific clients. 

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How to Get a Job as a Social Media Marketer

Published July 3, 2012

Working as a social media marketer can be a whole lot of fun, which is why so many recent college grads and even seasoned online marketing experts with MBAs aspire to spend their 40-hour workweek on Facebook and Twitter. Unfortunately, most of the time, social media marketing positions are both enjoyable and grueling. If you've ever worked in online marketing, you know that numbers are everything. Social media marketing is no different. As a social media strategist, you have to regularly drive traffic to websites using social media channels, and you have to make sure that the traffic you're driving is generating revenue for your employer.

If you're aware of the challenges associated with social media marketing and are still interested in working in the field, you should know that landing a job will take some effort and use of the right strategies. Social media positions are highly sought after, and there aren't a whole lot of entry-level slots. If you want to make yourself a more attractive candidate for social media marketing positions, here are a few things you should think about doing:

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Career College: Effective Self-Marketing With Social Media

Published May 20, 2012

OdsmBy Jeanna Carter

 The term ‘social media’ is somewhat misleading. Though web-based platforms like Facebook, Twitter and LinkedIn have greatly transformed the way humans interact with one another on an informal level, this technology also has many applications in the business world. Today, self-made professionals are using social media to find work, network with potential colleagues and market themselves to the World Wide Web. 

Academia has also begun to take notice of this shift in marketing and customer service and has even begun offering courses in social media. Schools as prestigious as the University of Washington and top online programs in Utah still in their nascent stages have begun providing students with opportunity to take classes on these techniques and many graduates are able to begin careers in startups and large corporations with the intent to find and woo potential customers. 

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