A colleague of mine recently asked me if I had a list of viral marketing best practices.
I guess I do – in my head – so it’s about time I jotted them down to share with others. And before I forget.
If you’re plotting the next Subservient Chicken or Liberal Leadership on eBay, here are 10 best practices to keep in mind:
1 Comment_Mitch Joel is a passionate entrepreneur and speaker who connects with people worldwide by sharing his communications insights, marketing strategies and commitment to building a better community. As well as being co-owner of “Twist Image – Multimarketing Studio”:http://www.twistimage.com, he is an interactive expert, educator, community leader, freelance journalist, blogger and believer in doing the impossible._
*One Degree:* “Mitch, If you could recommend one book to people interested in how marketing is changing, which one would it be and why?”
*Mitch Joel:* So essentially, you’re asking me to choose between my four children. Do I choose “Re-Imagine”:http://www.amazon.ca/exec/obidos/ASIN/078949647X/imho0b-20 by “Tom Peters”:http://www.tompeters.com/, “Purple Cow”:http://www.amazon.ca/exec/obidos/ASIN/159184021X/imho0b-20 by “Seth Godin”:http://sethgodin.typepad.com/, “The Cluetrain Manifesto”:http://www.amazon.ca/exec/obidos/ASIN/0738204315/imho0b-20 by Rick Levine, Christopher Locke, “Doc Searls”:http://doc.weblogs.com/ and “David Weinberger”:http://www.hyperorg.com/blogger/ or “Life After The 30-Second Spot”:http://www.amazon.ca/exec/obidos/ASIN/0471718378/imho0b-20 by “Joseph Jaffe”:http://www.jaffejuice.com/ ?
The online world, especially email, is very conducive to sharing of content and viral marketing. A “recent study”:http://www.sharpepartners.com/news/news_2006_jan_25_pr_01.shtml by “Sharpe Partners”:http://www.sharpepartners.com indicates that 89% of adult Internet users in the United States share content with others using email. A full 63% share content weekly or more often.
What are these people sharing?