The new campaign from FedEx takes a subtle approach, but is it too subtle?
Supporting the TV spots is a new site, DayAhead.ca, featuring a fictitious shipping company that has figured out a way to make sure packages get there on time: “We have Day Ahead and now ‘Week Ahead’. If things get really bad, we’re ready to launch ‘Month Ahead’.” [Video of the commercial is on the site.]
Category: Viral Marketing
Does search engine optimization matter when you are doing a viral marketing or teaser ad campaign? Absolutely! One Degree and the “Uncle Yaris” TV ads give us a textbook example.
Because “I wrote about yaris.ca”:http://www.onedegree.ca/2005/09/27/toyotas-quirky-uncle-yaris a few days ago, we’re getting a ton of search traffic right now on the terms _Uncle Yaris_ and _Yaris.ca_
I find it truly ironic that I wrote “they’re from Toyota as a simple Google search will tell you” and now that page itself is the top result:
Google will redirect you to the site if you search on yaris.ca, but Yahoo shows this:
And MSN puts One Degree at the top of an Uncle Yaris search as well:
