Sometimes Five Questions are just too much, so starting today we’re announcing a new recurring feature called “1.5 Questions”.
Stay tuned for the first “1.5er” shortly.
If you have a question you’d like us to ask someone, or if you’d like to _answer_ a question, just drop us a line.
One Degree Posts
Last week we did a “one week update”:http://www.onedegree.ca/2006/02/15/one-week-with-gordon-and-frank-so-much-to-learn on our little “gordonandfrank.ca”:http://www.gordonandfrank.ca/ experiment.
Here’s what we see after two weeks:
* 21,026 pages served (a bit less than half of One Degree traffic).
* 4,032 people clicked through to the real Bell site.
* 2,001 people got here by searching on phrases using Bell, Beavers, Frank, or Gordon.
* “Bell Beavers” is the most common search term. 683 people got to One Degree using that phrase!
* 89 people got here because of Norm MacDonald. They’re still angry about this.
* 46 people have taken the time to post “often gushing”:http://www.onedegree.ca/2006/02/21/do-real-people-know-about-agencies comments about the mascots.
I’m not sure that the average Bob and Betty on the street have that much appreciation for the role of advertising agencies in the ads they see. If they do it’s probably a stereotypical “Darrin Stevens”:http://www.tv.com/bewitched/i-darrin-take-this-witch-samantha/episode/13947/summary.html or “thirtysomething”:http://www.tv.com/thirtysomething/show/203/summary.html?q=thirtysomething concept of what goes on.
The reason I ask this is that the folks commenting over at “Gordon and Frank”:http://www.gordonandfrank.ca/ seem to be very quick to talk about Bell’s agency.
For the first week most of the comments on “our post”:http://www.onedegree.ca/2006/02/06/gordonandfrankca were generally negative towards the ads and to Norm MacDonald’s involvement.
Then on Monday February 13th the posts took a turn and became _overwhelmingly_ positive. I’m not sure what might have caused this – maybe the ads changed or something.
Anyway, here are a few representative posts:
bq. Hilarious. It’s about time we show our great Canadian sense of Humour. How about stuffed animal mascots for sale. Great fund raiser for our future Canadian Athletes. I buy a pair. Keep up the great work.I’m proud to be a Canadian and a Bell subscriber.
bq. Hooray to the Bell Marketing department to hire a company with a sense of humour. Enjoy the ads, breaking up the sometimes dry CBC commentary.