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One Degree Posts

AIMS Discussion List Is No More

“AIMS”:http://www.aimscanada.com/ General Manager Dave Forde just sent out word that the ADL (AIMS Discussion List) has ceased publication.
bq. For years, many of you have enjoyed the ADL (AIMS Discussion List), a bi-weekly newsletter full of great discussion and debate on various Internet marketing topics. It gave marketers a chance to connect and pose questions to one another with answers in the following issue. Over the last year we’ve seen a dramatic shift, or decrease in the amount of discussion for reasons such as inboxes being overloaded, work loads increased, etc. Therefore, I now think that it is time we say good-bye to the ADL and retire her at issue number #622.

2 Comments

gordonandfrank.ca

Bell’s new mascots – two talking beavers named Frank and Gordon – have an eponymous web site – frankandgordon.ca.
I’m glad to see that the folks working on the site heeded One Degree’s recent advice and allow people to drop the "www" and still get to the site.
I also really like that they registered the .com version of the domain but still use the .ca in the ads to make it clear this is a Canadian thing.

Frankandgordon

Unfortunately they didn’t read an older One Degree post called How To Add Spell-check To Your Domain Names (go read it, I’ll wait). Now there might be some obvious typo domains that they could have registered (and they may have for that matter – I didn’t check them all), but I know they missed a really big and obvious problem with that domain.
Imagine this scenario which is close but not quite what Bell’s marketers imagined happening:

101 Comments