Press "Enter" to skip to content

One Degree Posts

Today's Question – What If I Don't Trust My Agency?

This just hit the One Degree inbox:
“I have a quick question for you.
I am working on an online banner advertising plan. What third party resources are there that track the impact each website may have. I don’t trust my ad agency in their selections and I seem to rely only on the post-campaign reports.
Is there something like a Print Measurement Bureau for online advertising?”
Any thoughts? Who in Canada would you point this person to? Or is the question fundamentally misguided?

3 Comments