One Degree Posts

Finding your company’s cultural sweet spot Culture eats strategy for breakfast” is a pretty tasty bon mot, though it’s doubtful that Peter Drucker, who usually gets credit for it, actually…

The silver lining of an aging population An aging populace, we’ve been told by policymakers, economists, and the media, poses one of the most vexing global economic challenges, and the…

The Mistake Of Asking Consumers What They Want Asking consumers what they want is so passé. There was a time when brand and marketing managers would not think of making…