Prashant Suryakumar stated on Mashable on January 12, 2011.
”Social media has come of age. Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly.”
A well written blog on the current state of social media analytics is both interesting and at times, a narrow point of view. Or perhaps too broad a point of view. For example he says “There are no “best practices” for measuring a successful social media campaign.” Depending on his context, we were surprised to hear him say that. We have been doing exactly that for 15 months now with our Drum Platform. It integrates direct response promotion (direct mail, email marketing, etc) with social media sharing. It has been producing exceptional results, producing double digit response rates while building net new opt-ins (from the social sharing). And it allows us to measure the ROI of every campaign.
The concept is to take a direct mail campaign that you believe should provide a 1.5% response rate. Rather than simply giving your prospect a savings coupon, have them click to activate the offer.
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Road Rage and Hate and Trolls
By Peter Mosley
In a recent post on CNN Opinion, Jeff Pearlman confronts some of his haters face-to-face. It was interesting to hear that these folks who were rather abusive to him, when contacted, were shy, apologetic and Jeff even said he liked them.
I checked and I believe the States have actually classified Road Rage a mental illness. (At the moment I have not been able to track down a reliable source to see if we have done this is Canada. But still checking.) This year Harris/Decima did a Canadian study on Road Rage. Net/Net we do not have the same in-car attitudes as say our neighbors to the south. We are, like, nice folks behind the wheel, eh? The Globe and Mail gives you the stats.
When your true identity is hidden from public view as stated in Jeff's article … "Well the Net got the better of me." you act differently.