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One Degree Posts

How to Master LinkedIn's Company Pages – a Must for B2B Marketers

It seems now that LinkedIn has finally positioned themselves as the primary social network for b2b. It wasn't always this way, in fact up until recently, myself and others considered LinkedIn to be a job bulletin board on steroids. But LinkedIn's new "Company Pages" has helped to change that perception in a hurry.

If you haven't experienced these new Company Pages yet, they allow for products and services to be put on display, provide the mechanisms to announce online promotions, and include the ability to upload multimedia such as graphics and video to help promote the business. But the most powerful feature of all is the LinkedIn's adoption of the pre-existing recommendation utility into their Company Pages.

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A Brand Discussion. Clint? Do you feel sloppy Punk? Well, do ya?

This has been really bugging me for a week.

As a back story, I am an avid golfer. I also get Golf Digest every month and in the recent issue was a full-page ad for Pebble Beach Resorts. Now, if you golf you know Pebble Beach. The Holy Grail of golf. The Vatican of Golf! Also I was with a company a while back that did the branding for PB. Kind of proud of that!

It is certainly on my bucket list for golf courses that I want to play. Not that I envision ever having the $500 US it takes to play the course, of course ONLY if you stay at the resort at – oh, call it $500 a night++.

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How Rob Ford Took Top Marks in IABC PR Report Card

Rob Ford's campaign to become mayor of Toronto took top marks in the just released Communications Year in Review – Report Card on Toronto’s Top Newsmakers of 2010 by the Toronto Chapter of the International Association of Business Communicators (IABC). The Report Card evaluated four of Toronto's top news stories and grading them based on the effectiveness of their communications efforts. The association thought that Ford's well focused, passionate campaign was an impressive communications effort, which led to a favourable result. 

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