In the first part of our series on international SEO, we looked at how Google search results will vary from country to country. In this part, we’ll look at the different factors that Google uses to determine whether a site is relevant to users from a specific country.
Elements of International Rankings
There are several elements to a website that Google will use to determine what country it is most relevant to. The more of them you can take into consideration when building a country (or language) specific portal, the better you will rank in your target national markets.
3 Comments