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One Degree Posts

Personalization and Universal Search Engine Optimization (Part 1 of 4)

New contributor Nima Asrar Haghighi says “It has been argued that search personalization spells the death of search engine optimization. In my opinion, personalization does not hurt SEO, but it does make a comprehensive and aggressive SEO strategy a necessity.”
Click through to read Part 1 of Nima’s four part series on optimizing your site for personalized and universal search.

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How Can a Facebook Group Complement Your Current Community? A Real-Time Case Study

I attended an industry meeting recently where we discussed the ridiculous popularity and ubiquity of Facebook.  In particular, one individual (shout out to Max from redengine) asked me, "Why doesn’t One Degree have a Facebook group"?
And I said, "Because I don’t know what we’d do with a Facebook group". 
I’ve been thinking about this for a couple of weeks now, and I still don’t know.  People like Maggie, Mitch and Michael all have Facebook groups for their podcasts – why shouldn’t One Degree have one?

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