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All of Canada showcased at 2007 CNMA awards

Published June 4, 2007

Cnma2007
I’m going to admit, on behalf of all Torontonians, that we’re a little self-involved.  When you’re in Toronto, you tend to have blinders on about anything that might be happening outside our centre of the universe.  Being in Vancouver for a short 9 months has taught me that.  So, I was thrilled, at the Canadian New Media Awards, to see an entire country’s worth of talent showcased.  While you can check out the full list of finalists and winners (Toronto included!) over at the 2007 Canadian New Media Awards site, I did want to call your attention to the finalists and winners who are NOT from Hog Town.  They are:

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Building Your Brand In Facebook

Published June 4, 2007

Unless you’ve been in a digital cave you’ve probably heard of Facebook’s amazing penetration in Canada. Like many of its earlier counterparts, Facebook provides some great opportunities to build your brand online.

Facebook Advertising Options

The first place to start is with Facebook’s self-service advertiser option. Facebook provides the ability for advertisers to create self-serve “Facebook Flyers”. You’ve probably seen this in your Facebook dashboard inter-mixed with your friend updates. The flyers that I see most often are for the Sony Playstation or the Honda F1 groups. It’s fairly easy to create these flyers but it’s not clear how often they are used. When I informally polled some Facebook users, most people had no recollection of ever seeing these links so I’m not certain what kind of response rate they generate.

Facebook also provides a custom integration option. In most cases this solution involves developing a branded group. Both Sony and Honda F1 have branded Facebook groups. Ironically, these branded groups are more difficult to find than user-created groups on the same topics. Custom integration is not available without signing an agreement with Facebook. The costs for a branded group are not directly revealed but it’s rumoured to be expensive.

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