I get that you want to promote the fact you have a blog. And I see you have a lot of great stuff in there. But for the love of decent results why would you use your blog as a landing page?
Yet this seems to be a trend. I just received one of my regular emails on marketing topics, this one a newsletter on marketing to IT. Front and center they’re offering a new report on media consumption, sounds great!
Uh-oh, I see the dreaded words “download from our blog site” and I can sense what’s coming. Sure enough, I click to the site and there’s already a bunch of new posts on top of the report they told me about. At least I think it’s the one. There are a bunch of articles on different media topics, but only one has a chart. None of the entries are labelled, “IT media consumption study.”
One Degree Posts
Are you a Vancouver-based marketer or PR flack who is intrigued by the unconference movement, but is worried that BarCamp and the like are a little too geeky? Well, come out and test the waters at CaseCampVancouver!
1 CommentWhere are you going to be on Thursday, October 19 and Friday, October 20?
If you’re serious about Internet marketing, I hope you will join me and a few hundred other Internet marketing enthusiasts at the 9th Annual Digital Marketing Conference in Toronto, Canada.
As one of the members of the conference’s organizing committee, I’m pleased to announce that this year’s event has been expanded to two days. Plus we’re going to be holding it a suitably innovative venue, Kool Haus, located at 132 Queen’s Quay East.