Press "Enter" to skip to content

Tag: social media

The “Will it Scan?” Game:

The “Will it Scan?” Game:
Canadian Loyalty & Reward Programs on Your Mobile Phone

CodeCome play with me!  It’s been a while since we’ve played a game together.  Last time, it was spot-the-logos.  This time, it’s interactive, and inspired by the “Will It Blend?” guy.

I recently spoke with Chris Fagan, CEO of Mobestream Media (makers of the very popular Key Ring Mobile Loyalty app).  Freely available for iOS, Android and Blackberry, they’ve already had well over 3 million installs and are quickly approaching 5 million. Within the app, there are more than 1,000 loyalty and reward programs for you to choose from and if your favourite isn’t already in there, they’d be happy to have you add it. 

I’m using it now and I’m on a mission to test every major loyalty program within the Canadian marketplace.  First up, Shoppers Drug Mart’s Optimum.

Shoppers already created an iOS app for Optimum members to use, although it appears to lack some core features of Key Ring.  Key Ring offers you one app that will store ALL your membership bar codes.  And if you’re an Android user like I am, you can use it too. 

How It Works 
==========

1 Comment

Why Twitter is Considering Facebook-Style Pages

By Jon Cogan

Earlier this month, Marketing Magazine announced that Twitter is considering pages for brands, much like the kind that Facebook has been offering for years.

The non-committal "considering" by Twitter is an obvious attempt at crowd sourcing the reaction to taking such a measure, and gauging the support, or lack thereof in the Twittersphere.  Marketing Magazine reported that Twitter CEO Dick Costolo is leading the charge alongside his right hand man, President of Revenue Adam Bain. So if you are looking for a  more concrete answer as to whether or not this is going to happen, you are best to ask either of these men. But the better question may be "why?"

1 Comment