When you’re a company looking to make your first foray into the thickets of social media, building your own online community from scratch – and taking on everything from usability issues to platform selection to how you get that critical mass of people to sign up in the first place – can seem pretty daunting, and with good reason.
ritish Columbia’s public power utility, BC Hydro, is taking a different tack: a toe in the water that could well signal a bigger splash to come. Instead of building their own stand-alone entry in the Web 2.0 sweepstakes and trying to lure users from other sites, they’ve headed to where people are already participating in droves: Facebook.
