By Angela Kryhul The Interactive Advertising Bureau of Canada kicked off its annual MIXX Canada conference series in Toronto on Sept. 29. …
Monthly Archives
September 2008
- Measurement
Wendy Robertson on Marketing Performance Management at MIXX Canada 2008
by One Degreeby One Degree 0 minutes readBy Angela Kryhul Wendy Robertson is the founder of Kneebone Inc., a firm that provides marketing performance measurement and forecasting. I sat …
- Social Media
Natalie Johnson on Social Media at General Motors at MIXX Canada 2008 in Toronto
by One Degreeby One Degree 0 minutes readBy Angela Kryhul Natalie Johnson is the Manager of Social Media for General Motors Global Technology Group. I sat down with her …
Thanks to all of you who are participating in the Mini Book Expo: Business Edition! Your addresses are being submitted to the …
- Interactive Agencies
What Do You Wish Your Agency Could Do?
by One Degreeby One Degree 2 minutes readEarlier this month, Sapient conducted a survey of 200 CMOs and senior marketing professionals trying to gain insight into what they wanted …
- FeedsHow ToInternet MarketingResearchSocial Media
Monitoring Your Brand Online
by One Degreeby One Degree 2 minutes readBy Leona Hobbs If you’re going to participate in the social media space, monitoring for online mentions is the essential first step. …
Join us at WordCamp Toronto for two jam-packed days of learning, sharing information, networking and discussing WordPress, blogging and other social media. …
- PromoPosts
How to Speak Directly to Customers' Buy Buttons
by One Degreeby One Degree 2 minutes readYou can probably pick off your customer demographics like cans with a BB gun. Male, white, 35 to 50, university educated, urban—pop, …
By Leona Hobbs Today is OneWebDay, an Earth Day for the Internet. The idea behind OneWebDay is "to encourage people to think …
- Peter Mosley
The Customer Rules, Closing the Innovation Gap, and Ikonica (MBE:BE)
by One Degreeby One Degree 3 minutes readThree titles for today’s release (total of 11 books) for the MiniBookExpo: Business Edition. Not sure what that is? Get the deets. …
- PodcastingSocial Media
Founders of PodCamp See a Bright Future
by One Degreeby One Degree 1 minutes readBy Adele McAlear I don’t think when Chris Brogan and Christopher S. Penn started PodCamp Boston in September 2006 that they knew …
- Peter Mosley
How We Lead Matters, Customer Obsession and Just Good Business (MBE:BE)
by One Degreeby One Degree 3 minutes readThree titles for today’s release (total of 9 books) for the MiniBookExpo: Business Edition. Not sure what that is? Get the deets. …