The following is a sponsored post by nextMEDIA
The 2008 Summer Olympics were the single biggest television event in history with 4.7 billion viewers – or 70% of the world’s population – tuning in (Nielsen Media Research).
The American broadcaster NBC Universal was at the heart of it all, delivering coverage across a number of platforms including TV, Internet and mobile.
This perfect storm of big programming and big numbers provided an ideal opportunity for NBCU, who used the Games to study cross-media usage patterns among audiences.
Nick Johnson, Vice President, Digital Media Sales for NBC Universal, presents a revealing look at effective cross-platform marketing tactics that add to the bottom-line at nextMEDIA – Monetizing Digital Media.
Mr. Johnson, who has helped drive the dramatic growth of the broadcaster’s core digital advertising business, will draw on research conducted during the 2008 Summer Olympic Games to present an informative session focused on cross-media usage patterns and the implications of those findings for brands and advertisers.
Nick Johnson was named Vice President, Digital Media Sales for NBC Universal in February 2007. In addition to leading and coordinating sales and marketing strategies across all of the company’s digital properties, he oversees the national sales force for NBC Universal Digital Media.
He has also overseen the emergence of NBC Universal as a pre-eminent digital video advertising platform with such innovations as the branded canvas that deliver unprecedented engagement with advertisers.
nextMEDIA – Monetizing Digital Media, November 18-19, 2008 at CiRCA in Toronto, features a full program of keynote speakers, in-depth case studies and topic-driven panels focused on the new economy of reputation, attention and customer engagement.
