I recently had the opportunity to try out some tests on www.thehockeypool.com, a web site owned by a friend.
Like many sites that like to collect extra/optional information from subscribers, thehockeypool.com too had extra fields in the sign-up form.
The goal of Experiment was to understand the impact of the removal of the “Optional Fields” on the sign-up rate.
Download the PDF of this case study.
Harmit Kamboe