Happy Friday the Thirteenth!
10 amazing digital marketing stats from this week
Another week has slipped through our fingers, meaning it’s time for the stats roundup.
This week it includes Google’s AMP, brand loyalty, mobile optimisation, and a new model for modern marketing.
There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figure
Mattel scraps kid-centered AI device amid privacy concerns
Mattel, the toymaker whose sales rose 3% to $974.5 million in Q2 2017 from a year earlier, cancelled plans to sell a voice-activated device for children after pressure from parent and privacy groups, MediaPost reported. The company’s Aristotle gadget, which was described as a kid version of Amazon Alexa, had been touted as a baby monitor and voice-controlled computer.
Everything new you can do with Google Home
Google announced a whole bunch of products this week, including two new Home speakers. But among the announcements were also a handful of new things the Home speaker is capable of doing — some of which are handy, and some of which could be pretty powerful improvements. In case you missed them, here are the highlights:
Walmart expects surge in online sales as its digital strategy ramps up
Your forgotten IoT gadgets will leave a disastrous, toxic legacy
The world’s largest retailer is holding its annual investment community meeting in Bentonville, Ark., where executives also outlined plans to reduce the number of new store openings and shift more resources into building up its e-commerce business and digital technology stack.
Five Technologies That Could Change Digital Marketing Forever
If you are a professional marketer, you understand that throwing all of your resources at a new, trendy social network as soon as it comes on the market is a bad investment. Imagine being the marketing team that took a real shot at Yik Yak as it became the biggest craze on college campuses a couple years ago, only to see it completely defunct now.
But technologies that serve a real need, yet are slower moving, do deserve attention — from the ones that are creeping into our daily lives now to the ones that foreshadow entirely new industry paradigms in the next 10 years.